Privacy Policy

New In Chess knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting or using our apps, you are accepting the practices described in this Privacy Notice.

For the purposes of the data protection legislation, New In Chess ('we' or 'us') is the 'data controller' (the company who is responsible for, and controls the processing of, your personal data).

If you are aged 16 or under, you must ensure that we have your parent/guardian's permission before you provide any personal information to us (including creating an account).

Does New In Chess share the information it receives?

Information about our customers is an important part of our business, and we are not in the business of selling it to others.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

What is the legal basis for our processing your personal data

In some cases, the legal basis for the processing of your personal data is your consent. This is the case, for example, if you agree to us emailing you with marketing information. Any consent you provide may be withdrawn at any time by emailing In other cases, the processing will be necessary for the purposes of providing you with the Services as referred to in our Terms of Use.

Also, we may process personal data in accordance with our legitimate interest in engaging in providing and developing our services to you and other users – provided that those interests are not outweighed by your rights and interests.

We may also process your data where:
This is necessary to allow us to comply with our legal obligations;
or If you have previously given consent to our processing your data (for example, in relation to our sending you marketing information by email) you can freely withdraw such consent at any time. You can do this by emailing us at If you do withdraw your consent, and if we do not have another legal basis for processing your information, then we will stop processing your personal data. If we do have another legal basis for processing your information, then we may continue to do so subject to your legal rights.

Does New In Chess share the information it receives?

Information about our customers is an important part of our business, and we are not in the business of selling it to others.

However, in order to fulfill the purposes indicated in this Privacy Policy, it is necessary for us to give access to your personal data to entities of Play Magnus Group and to third parties that provide us with support in the services we offer you, we offer you, namely:

  • cloud, technology and analytics service providers,
  • providers of customer service related services,
  • providers and partners of marketing and advertising related services.
Due to service efficiency, some of the above-mentioned providers are located in territories outside the European Economic Area that do not provide a level of data protection comparable to that of the European Union. In such cases, we inform you that we transfer your data with appropriate guarantees and always maintaining the security of your data, since we use the most appropriate tools for international data international data transfer, such as the Standard Contractual Clauses or any other relevant complementary measures.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Description of cookies

The table below is designed to provide more information about the cookies we use and why:

Name of cookie


Purpose for the cookie

Google Analytics


This is a web analytics service provided by Google, Inc which uses cookies to show us how visitors found and explored our site, and how we can enhance their experience. It provides us with anonymised information about the behaviour of our visitors (e.g., how long they stayed on the site, the average number of pages viewed) and also tells us how many visitors we have had.

How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of New In Chess. For further information about cookies and how to disable them please go to: or

To opt out of Google Analytics, visit this webpage - The third-party vendors, including Google, whose services we use – will place cookies on web browsers in order to serve ads based on past visits to our website. – Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website. This allows us to make special offers and continue to market our services to those who have shown interest in our service.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information - rights

You may choose not to provide us with personal data and you may turn off cookies in your browser by changing its settings. If you make these decisions, you may continue to browse the pages of However, we will not be able to provide you with the New In Chess service.

You have the right to ask us not to process your personal data for marketing purposes.

You have the right to access information we hold about you, together with an explanation of the categories of data being processed, the purposes of such processing, and the categories of third parties to whom the data may be disclosed. You can also require us to provide you details of the period for which the data will be stored (or the criteria used to determine that period) and information about your other rights regarding our use of your data. We will provide you with the information within one month of your request, unless doing so would adversely affect the rights and freedoms of others. That would include, for example, another person’s confidentiality or intellectual property rights. We’ll tell you if we can’t meet your request for that reason. If you wish to exercise this right, please send a request to

You also have the following rights:

  • The right to require us to rectify any inaccurate personal data concerning you.
  • The right to be ‘forgotten’ by us and have us erase any personal data we hold about you, if it is no longer necessary for us to hold the data for purposes of your use of the Service.
  • The right to object to us using your data for the purposes of profiling you or making automated decisions about you. We may use your data to determine whether we should let you know information about the Service which might be relevant to you. Otherwise, the only circumstances in which we will do this is to provide you with the New In Chess service.
  • The right to ask us to port your data to another service (if technically feasible) or to provide you with a copy of data we hold about you in a structured, commonly used machine-readable format so that you can provide it to them. We will do so to the extent that we are required to under applicable laws, but not to the extent that this involves disclosing data about any other individual.
  • You can also exercise these rights at any time by contacting us at To the extent that it does not involve disproportionate effort on our part, if you exercise any of the above rights we will tell any third parties to whom we have passed your data.
Additionally, you have the right to lodge a complaint regarding our use of your data to the supervising authorities.

How long we keep your data

We will retain personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at We will promptly correct any information found to be incorrect.

If you want us to delete your record, please write to us or email us at and we will erase your personal information.

Our contact details

In New In Chess, we welcome your feedback and questions. If you wish to contact us, please send a message using contact formor you can write to us at New In Chess, Rochdalestraat 4A, 1814 TH Alkmaar, Netherlands. If you wish to contact our Data Protection Officer, please send an e-mail to